What is this prompt pack?

This "Year-End Fundraising Prompt Pack" is designed to help small to mid-sized nonprofits craft effective, personalized communications throughout the critical period from October to December. Each prompt includes examples with placeholders, allowing you to tailor the messaging to fit your organization’s goals, impact stories, and donor base. Ethical considerations are also provided to ensure your campaigns are respectful, transparent, and aligned with your values.

Here how it is structured:

The prompts are organized into four phases:

Phase 1: Kickoff

Focuses on setting campaign goals, stewarding donors, and creating early engagement through storytelling and planning for key activities like Giving Tuesday and matching gifts.

Phase 2: Ramp Up

Includes the official campaign launch, Giving Tuesday pushes, recurring donation appeals, and segmented outreach. These prompts build momentum while reinforcing the impact of donations.

Phase 3: The Big Push

Provides prompts for end-of-year urgency, highlighting deadlines, social media campaigns, gratitude messaging, and matching gift reminders to maximize donations before December 31.

Post-Year-End (Early January)

A few follow-up prompts are included to express gratitude, report campaign success, and set the stage for the new year.

Each section is designed to guide your fundraising communications chronologically, ensuring a balanced and effective campaign that builds relationships and maximizes year-end support.

About Namaste Data

Namaste Data is a consultancy that empowers nonprofits to advance equity through data and AI. Led by CEO Meena Das, Namaste Data specializes in inclusive data collection, data equity, and building human-centric AI strategies tailored to nonprofit organizations. With a focus on surveys, AI readiness, and teaching nonprofits how to leverage data and AI ethically and effectively, we offer a range of services, from advisory and consulting to workshops and training. We work with nonprofiteers of all titles, helping them integrate AI into their strategies while ensuring that data is collected and analyzed with an equity lens. With a mission to make data actionable and AI accessible, Namaste Data's services are designed to build long-term, sustainable capacities for nonprofits, allowing them to leverage the power of data for decision-making and community impact. Namaste Data also promotes Community-Centric Fundraising (CCF) principles and creates tools, resources, and educational content to help nonprofits engage with AI and data inclusively, all while aiming for the Meena's larger goal of balancing business success with the freedom to travel and care for family.

Learn more at www.namastedata.org

To reach Meena, email at [email protected]