Workshop: Advancing Equitable Data Collection Foundational Level

Collecting data for the sake of data leads to no impact.

Data must have both intention and purpose.


Are you interested in learning how to use data collection to advance equity?
Join us for a foundational-level course on the topic. You don't need any specific knowledge or skills to participate, just a willingness to learn.


Data can contain hidden biases that can impact decision-making and strategies, so it's important to be aware of them. In this course, we'll cover all the basics of collecting and analyzing data with the intention of creating positive change.


In this Advancing Equitable Data - 2.5-hour live and interactive virtual workshop, I will cover the basics of "good" data, how it can lead to impact and how it should be collected with equity. We will also walkthrough how data can become meaningful in your fundraising efforts.


Here is a general flow of the workshop:

1.     What do the words equity and data mean together?

2.     How can data lead to impact and accountability?

3.     What is the role of data in perpetuating biases?

4.     How can we collect data with equity and inclusion in mind?

5.     What is the influence of language on collecting data in a non-harmful way?

6.     What are some common challenges of collecting equitable data?

7.     What can we do to design analysis grounded in equity?

8.     What can you do now? Both as an individual and in your team.


Whether you are working on a campaign or on membership-based programming, for a fundraising or a non-fundraising team, from any sector - as long as you have some relationship with data (as collector, analyst, storyteller, insights lead or more titles that can go here) - you are welcome to join this workshop.


Dates for the workshop are added on a rolling basis.


Want to join as a group?
Send an email for group discount + flexible dates @m[email protected]


Interested to join more than one Data Is For Everyone workshop? Send me an email for a combo discount.


Why does this topic matter?


As someone who cares about social justice, I believe that data can be a tool for either oppressing or empowering people. If we're not careful about how we collect and analyze data, it can be used to perpetuate discrimination and inequality.


As we enter the digital age, data has become increasingly prevalent in our lives. While data can be a powerful tool for liberation and healing, it can also perpetuate oppression.


Data collection is important, but it is only valuable if it serves a specific purpose.

From Your Instructor


"Not sure if this workshop is for you?
Here are two things to help you.
One, take a look at what the community says about this workshop (images and comments below).

Two, if you want to read more on my resources for equitable data, visit my LinkedIn-based newsletter, data uncollected"




What are participants saying?


"I loved the section on building trust with folks from whom we'd like information via surveys. It's so important and often not addressed."
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"a. I appreciated how Meena was transparent and personal about how she was coming to this topic.
b. The presentation was easily to follow and I appreciated having the slides beforehand.
c. I think most folks on the call were engaged."
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"loved being able to explain myself in charts and anecdotes"
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"Meena was such a thoughtful and clear communicator -- I felt she did an outstanding job framing the session, both in terms of why this work is so important to her personally, but also why EVERYONE should see this as important, whether or not you deal directly with data collection and analysis on a regular basis. I appreciated that she pointed out that everyone has a role to play in the overall process, and that even those who are not actively engaged in collecting data can still play an important role in analysis and asking questions about where the data came from, how it was collected, how it is being presented, etc. In terms of my own job, I think I fall more into that latter category, so I was grateful that I was still able to see the ways in which I can contribute."
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"What worked was the grounding of the presentation with the personal context (the why) of Meena's experience and expertise. At first, I thought it was going to be awkward because people of color are often asked to give their "qualifications" to speak on many topics... Meena reminded me that there can be confidence in telling one's story and to not be discouraged by the gaze. The additional context made me more receptive to what was being presented."
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"The framing of the facilitator journey to this work helped me to make the work personal before diving into the details. Understand my personal connection and how data collection is seen through the eyes of others."
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"The opportunities for dialogue in the session made for excellent learning opportunities for both myself and the co-learners in the session. I loved that we all came from different backgrounds and functional areas of the development department, and Meena was able to tie all our experiences together and show how data truly is for everyone. This is an excellent workshop for anyone who wants to understand how to identify biases in data, as well as build trust and prevent bias in data collection. Highly recommend it regardless of whether you are a data analyst, a front-line fundraiser, a marketer, or someone outside the fundraising department!"
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Ready to take the next step?

This workshop is priced to honor you and your lived experience.


We use a sliding scale to make it accessible for those with lower incomes/wealth and to reflect the value and labour of this work. (Social Equity discounts of 5% -15% -25%). You decide what you are willing and able to pay. Note that the percentage of these discount coupons may change over time.

This scale is based on questions from Tanya Rumble and Nicole McVan's Community of Practice.


Ask yourself

  1. Are you and your family homeowners or landowners?
  2. Have you attended private education, or have an advanced degree?
  3. Does your organization cover your prof. dev. expenses?
  4. Are your bills or credit cards on autopay?
  5. Can you easily access and afford healthcare services?
  6. Do you have caregiving responsibilities for minor or adult dependents?
  7. Can you easily access and afford care services for your caregiving responsibilities?
  8. Do you have no debt and/or disposable income?
  9. Do you have a safety net of “financially stable” people in your life?
  10. Do you have Citizenship in the country you live?

Now choose your coupon

A. If your answers were all yes we suggest the original price point. This allows to offer this scale for those who may truly benefit from the discounted price.


B. If your answers were mostly yes and few no - we suggest the 15% discount coupon 5PEROFF


C. If some answers were an almost evenly split of yes and no, we suggest 25% discount coupon 15PEROFF


D. If most answers were majority or all no, we suggest you use discount coupon for 25% off using 25PEROFF

The time to join this conversation of data+equity is NOW.